مزیت رقابتی فروشندگان برنامه ریزی منابع سازمانی در ایران

Enterprise Resource Planning (ERP) has become one of the competitive advantages for companies around the globe and the dynamic force driving the process of global integration through information. Governmental organizations are increasing their adoption of these systems for various benefits such as integrated real-time information, better administration, and result-based management. Reaching the standard level of being a global company, organizations are concerned about this application and invest in this project for many years and, as a result, help the company reduce the cost and increase the efficiency and effectiveness. Iranian organizations, along with multi-national companies, attempt to be a good player in the flow of this change. The primary purpose of this study is to investigate and determine the competitive environment of ERP vendors implementing their product in Iranian context. The authors investigated the activities of both international and local ERP vendors established in the country and analyzed them by their advantages and potentials.