ابزار IT برای آینده نگری: یکپارچه سازی بینش و سیستم پاسخ از آزمایشگاه نوآوری شرکت مخابراتی دویچه تلکام

In this article we present and discuss the IT tools that Deutsche Telekom Innovation Laboratories use to support their corporate foresight activities. These tools are integrated into an approach that encompasses the discovery of change, interpretation, and triggering managerial responses. The overall system consists of a tool for scanning for weak signals on change (PEACOQ Scouting Tool), a tool for collecting internal ideas (PEACOQ Gate 0.5), and a tool for triggering organizational responses (Foresight Landing page). Particularly the link to innovation management and R&D strategy is discussed in detail. We further report on the value creation and lessons learned that have accumulated over the last eight years throughout which the tools and approach have been built gradually.