دانلود مقاله ISI انگلیسی شماره 61909
ترجمه فارسی عنوان مقاله

درک اثر خود انگاره بر خواص سبک شناسانه از تصاویر

عنوان انگلیسی
Understanding the impact of self-concept on the stylistic properties of images ☆
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
61909 2010 13 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Consumer Psychology, Volume 20, Issue 4, October 2010, Pages 508–520

ترجمه کلمات کلیدی
تجربه ی زیبایی شناختی؛ اقناع؛ خواص سبک؛ خودپنداره؛ احساس کنترل
کلمات کلیدی انگلیسی
Aesthetic experiences; Persuasion; Stylistic properties; Self-concept; Feeling of control
پیش نمایش مقاله
پیش نمایش مقاله  درک اثر خود انگاره بر خواص سبک شناسانه از تصاویر

چکیده انگلیسی

Much research has shown that the stylistic properties of visual images can serve as an important source of persuasion. However, the existing literature seldom incorporates characteristics of consumers, such as self-concept, as a determining factor in the effectiveness of images' stylistic properties. In the context of exploring a specific stylistic property, camera angle, we demonstrate across three experiments that when an upward-looking camera angle is employed to depict a product, participants with an ought-self (motivated by duties and obligations) generate more favorable product evaluations than participants with an ideal-self (motivated by hopes and aspirations). The reverse is found when a downward-looking angle is utilized. We also explore the mechanism underlying these effects. That is, individuals with an ideal-self and ought-self use different control strategies (influencing versus adapting to existing realities) impacting their product evaluations.