دانلود مقاله ISI انگلیسی شماره 50542
ترجمه فارسی عنوان مقاله

اعمال نفوذ بالقوه توسعه پایدار از طریق مشتری گرایی انبوه سیستم های خدمات محصولات در فروش الکترونیک صنعت

عنوان انگلیسی
Leveraging the Sustainability Potential of Mass Customization through Product Service Systems in the Consumer Electronics Industry ☆
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
50542 2015 6 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Procedia CIRP, Volume 30, 2015, Pages 504–509

ترجمه کلمات کلیدی
مشتری گرایی انبوه - سیستم های خدمات محصولات - سازگاری با محیط زیست - فروش الکترونیک -
کلمات کلیدی انگلیسی
Mass Customization; Product Service Systems; Environmental Sustainability; Consumer Electronics;
پیش نمایش مقاله
پیش نمایش مقاله  اعمال نفوذ بالقوه توسعه پایدار از طریق مشتری گرایی انبوه سیستم های خدمات محصولات در فروش الکترونیک صنعت

چکیده انگلیسی

Companies experience an increasing importance for implementing sustainability concerns into their processes and product offerings. In the consumer electronics industry, traditional manufacturing-focused initiatives to minimize the environmental impacts of products are currently still far from satisfactory. The European research project SMC-Excel aims atenhancing the ecological sustainability in the consumer electronics industry through the integration of new business models based on the ideas and concepts of mass customization. In this paper, first insights of the project revealed during a Business Model Innovation workshop are presented. The main hypothesis derived in this workshop – the suitability of product service systems as a lever for the sustainability potential of mass customization– is discussed with the help of an analysis of the state-of-the-art literature on product service systems and mass customization. The paper concludes that the combination of mass customization patterns and product service system patterns carries a significant potential to foster the environmental sustainability of the full business model, but that this potential is highly context dependent. The insights of this paper set up the basis for further empiric research in the consumer electronics industry.