تجزیه و تحلیل بهینه سازی برنامه ریزی زنجیره تامین در مشتری گرایی انبوه

How to deal with the contradiction between scale production effect and customized demand is the key problem on studying mass customization (MC). When MC is operating in supply chain environment, on one hand, the excellent operating character of the supply chain will give conditions for solving this problem. On the other hand, it will bring out several complicated contradictions and increase the difficulties of the analysis and research on the supply chain operating and scheduling, so it is important to settle the contradictions. Based on our earlier work, the dominant contradictions of the supply chain scheduling in MC and the ways to relieve them are briefly summarized in this paper. A dynamic and multi-objective optimization mathematical model and the appropriate solving algorithm are set up by introducing these relieving methods into the operating process. It is pointed out that the characteristics of the model and algorithm cannot only reflect the unique operating requirements for this special production mode, but also merge with the thought of relieving the dominant contradictions. The feasibility of the model and algorithm in practical application to improve the scheduling efficiency and to settle the key problem mentioned above ultimately gets validated through the analysis of an application case we followed and through the algorithm simulation of a numerical scheduling case.