محدودیت ها و فرصت ها در مشتری گرایی انبوه برای شرکت های کوچک و متوسط "تولید برای سفارش"

Customer satisfaction is at the focus for most manufacturers and mass customization can in some markets be one of the many tools used to increase the customer perceived value of a product by combining low price with extensive variation and adaptation. As a result, mass customization is on the agenda in many small and medium sized enterprises (SMEs) but the question is, what it will take for a SME to be successful in achieving mass customization? This paper will discuss mass customization and its influence on “built to order” SMEs.