مسائل مربوط به مشتری گرایی انبوه و حمایت از راه حل های فناوری اطلاعات

Mass customisation production is a challenge to the existing production management systems. The opportunity to ensure an efficient utilisation of the production system is reduced due to the build to order (BTO) approach which is most often associated with a customisation strategy. Existing software provides little support because they are mostly based on mass production approaches. BTO on the other side has not been subject to the same attention as mass production, and as the problems are slightly different, the techniques of traditional industrial production can only be applied to a limited extent.