اجرای مشتری گرایی انبوه در صنعت پوشاک

Mass customization (MC), as a completely new product mode; combine the advantages of both mass production and customized production. MC provides customized product which satisfies increased consumer awareness of quality and functionality demands with low cost and short lead time. Obviously garment industry provides necessary commodities. On the other hand these goods include diverse fashionable elements, and thus end customers have various choices among brands, drapes, fabrics and colours. This paper will explore how the mode of mass customization integrates the custom-made goods on a mass scale with good quality, low price, high productivity and efficiency to achieve by the economies of scale in mass production engineering.