موانع در جهت توسعه یکپارچه محصول - چالش ها از دیدگاه مدیریت پروژه جامع

The basis for product development in many large industrial companies is a traditional project management method positing non-overlapping phases, independent activities, and a dedicated project team. Research findings indicate that the use of integrated product development methods increases performance compared to traditional methods in contexts of complex problem solving, which are disruptive and non-linear. Even though integrated product development has been the focus of a large number of research studies, these studies mostly focus on identifying success criteria and improving performance, while the requirements for implementing integrated product development remain under-researched. This study takes a more holistic project management perspective and identifies both the challenges and the requirements of successful implementation through an in-depth case study. It was found in a chosen case company that successful implementation requires awareness and skills of integrated product development in senior management, as well as a set of cross-organizational project governance structures.