عوامل کلیدی پرداخت هوشمند پایدار

This paper aims at examining the sustainability of smartcard payment in retailing and consumer services. The analytical results of our survey data suggest that usefulness, ease of use, convenience, automatic add-value service, security, reliability, and participation of popular service providers have considerable effects on continuous use of smartcard payment. The present work empirically identifies and justifies the key determinants of sustainable smartcard payment from the consumer perspective. The findings provide managerial insights for the implementation of cutting-edge technology to enhance sales and service operations and make important contributions to research and practice in technology-based service innovation and service operations management.