طبقه بندی و تجزیه و تحلیل رقابت ارائه دهندگان تدارکات (لجستیک) محموله هوایی : مورد، صنعت تکنولوژی پیشرفته در تایوان

This paper classifies air cargo logistics providers allowing analysis of high-technology manufacturers’ choices of providers. Data are collected from high-technology manufacturers in Taiwan’s science parks. Forwarder providers are put into three categories and nested logit model are applied to explore what service performance factors influence high-technology manufacturers when selecting third party logistics providers. Delivery is found to be the most important factor. It is found, for example, that two express providers with high levels of customer satisfaction and market share could compete more effectively by exercising differential strategies.

High-technology industry plays an important part in economies across the globe. Typically, the values of high-technology products are high requiring fast and reliable transportation. High-technology manufacturers consume a wide variety of third party logistics (TPL) services, and in particular air transportation. As a result, the market for TPL services has increased and become highly competitive. This paper does two things. It identifies important service performance factors that affect the selection of TPL service providers and predicts the TPL market shares in response to changes in service quality. To achieve this, a categorization of providers is made and a carrier choice model is calibrated.

This paper analyzes how high-technology manufacturers select TPL providers. As expected, this is influenced by provider service factors such as delivery schedules, cost, and responsiveness, and associated with the characteristics of the high-technology manufacturing firms, such as the need to ship different size consignments. Delivery performance is perceived as the most important factor affecting high-technology manufacturers’ outsourcing selection decisions.