دانلود مقاله ISI انگلیسی شماره 3216
ترجمه فارسی عنوان مقاله

گسترش افق های فرهنگی : اقتصاد سیاسی و روابط عمومی

عنوان انگلیسی
Extending cultural horizons: Political economy and public relations
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
3216 2009 8 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Public Relations Review, Volume 35, Issue 4, November 2009, Pages 368–375

ترجمه کلمات کلیدی
اقتصاد سیاسی و - روابط عمومی جهانی - فرهنگ و روابط عمومی - فرهنگ سیاسی
کلمات کلیدی انگلیسی
پیش نمایش مقاله
پیش نمایش مقاله  گسترش افق های فرهنگی : اقتصاد سیاسی و روابط عمومی

چکیده انگلیسی

In this article, we aim to offer a conceptual bridge between political economy and the practice of public relations, which should be helpful especially for practitioners and scholars interested in public relations at a global level. The combination of social, political, and economic forces is powerful, pervasive, and highly influential on the public relations activities of organizations, and we assert that these factors must be examined in unison. In turn, we discuss the role of political–economic relationships and the constraints they impart on the goal-seeking behavior of organizations. We conclude by offering suggestions as to how public relations practitioners and scholars can begin to think about their efforts and linkages with political economy.