هنر در فیس بوک: زیرساخت زیبایی شناسی برای نظارت بر سرمایه داری

For almost a decade, Facebook has maintained two internal organizations to commission and create artworks for Facebook offices around the globe. This paper maps those enterprises, their organizational practices, and the aesthetics they promote. It then builds on recent work in the critical sociology of capitalism to make two cases: one, that the ways Facebook works with the arts marks a radical departure from traditional, industrial-era corporate collecting practices; and two, that Facebook’s arts initiatives mirror and help legitimate profit-seeking techniques particular to social media. Together, it concludes, these features give us a glimpse of the ways that surveillance-based for-profit media such as Facebook are creating new relationships between the arts, the corporation, and their respective publics.