تکنیک تقسیم بندی برای گسترش بازار آموزش کتابخانه: ارزیابی و طوفان مغزی

This article describes a two-part segmentation technique applied to an instruction program during a strategic planning process. This technique was used to better understand the characteristics and needs of the instruction program audiences. First described is the brainstorming technique used to create a comprehensive segment list of the existing and potential audiences of the instruction program. Second is a description of the follow up review session that evaluated past years' efforts using this new language of segmentation.

I hate quotations. Tell me what you know. Ralph Waldo Emerson The need for innovative planning for instructional services in academic libraries is greater today than ever before. Segmenting the existing program audiences and brainstorming to segment potential instructional services customers are important methods to enhance any instruction program. Understanding existing and potential customer bases is a core requirement in order to strategically increase learning any institution. Earlier in the article we highlighted three strategies of segmentation that one could logically adopt. We have obviously adopted the differentiated strategy where one chooses to operate in several segments of the market with offerings and market strategies tailored to each segment. We are going to start a new project, which will document our current teaching segmentation patterns as well as potential audiences tied to some very specific marketing plans on how to convince identified audiences to use our services.