دانلود مقاله ISI انگلیسی شماره 91167
ترجمه فارسی عنوان مقاله

بررسی میکرو پایه های سرویس دهی: چگونه اقدامات فردی بر مقاومت سازمانی غلبه می کنند

عنوان انگلیسی
Exploring the microfoundations of servitization: How individual actions overcome organizational resistance
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
91167 2017 9 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Journal of Business Research, Available online 21 November 2017

پیش نمایش مقاله
پیش نمایش مقاله  بررسی میکرو پایه های سرویس دهی: چگونه اقدامات فردی بر مقاومت سازمانی غلبه می کنند

چکیده انگلیسی

Servitization research has principally focused on the transition of organizational-level strategy, systems, capabilities, and processes for firms to be able to offer advanced services to their customers. Less is known of the underlying microfoundational dynamics of such transitions at the individual-level. Based on a multiple case study of six large multinational industrial firms engaged in servitization efforts, this paper identifies the tactics (i.e., evangelizing, bootlegging, leveraging, and collaborating) that individuals adopt to overcome organizational resistance to servitization. This study also presents the conditions that are necessary for individual employees to adopt these tactics. The present study provides theoretical and practical implications of the microfoundations of servitization, focusing attention on individual-level actions that affect the outcomes at the organizational-level to drive servitization efforts.