بررسی عوامل بحرانی موفقیت برای شرکت های بزرگ از گام گذاشتن در آموزش الکترونیکی دانش مبتنی بر جامعه

Corporations have felt the pressure for fast-paced innovations and knowledge transfer as major driving forces in raising their sustainable competitive advantage and organizational total productivity. Thus, the development of the knowledge community through e-learning is an important strategy in implementing knowledge management policy. This paper illustrates an empirical study with which to conduct qualitative research of learning organization. From the case company’s real progress and practical experience, some core principles were extracted from four managerial aspects, such as: strategy, technology, process, and personnel. These aspects were analyzed in order to understand the value chain framework and the major concerns of knowledge community development. Further, the main benefits are addressed and certain critical factors are proposed and shown in this paper to ensure the success of corporations embarking on knowledge community-based e-learning.

The learning capacity of a company’s members determines its organizational competitiveness in this age influenced by a growing knowledge-based economy [20], [30], [37] and [43]. Since results generated from training and education programs, including company e-learning system establishment efforts, are often far from ideal [1], [18], [26], [27] and [34], many companies have failed to achieve desired results. However, corporate competitiveness may be determined from the content of e-learning and social learning groups [32], [33] and [41]. Therefore, it may become an essential corporate strategy to connect with the rapid development of knowledge communities surrounding e-learning while in the process of promoting knowledge management [16], [17] and [19]. The primary goal of this study is to explore e-learning systems in the virtual communities associated with knowledge transfer. These systems are usually aimed at reducing costs and increasing efficiency (e.g., an effective use of long-distance education can reduce travel and other expenses). However, the primary objectives of training and development are to transform individual professional capabilities and to enhance overall the competitive advantage of the organization. Therefore, the focus points of this research are as follows: • What differences are there between knowledge community-based e-learning systems and ordinary e-learning systems? • How is a company to handle its social learning groups in order to facilitate organizational effectiveness and transform groups into active knowledge communities? • What are the prominent points of procedural design and system planning necessary for establishing an organization climate of knowledge transfer? • What are the benefits of knowledge community-based e-learning? • What are critical success factors for knowledge community-based e-learning implementation? This research exams an empirical study to conduct qualitative research for learning organization. In Section 1, basic concepts about e-learning and knowledge management were demonstrated, and then in Section 2 related literature reviews were presented. In Section 3, four aspects of the core principles drawn from the case company’s real progress and practical experience were analyzed, namely strategy, technology, process, and personnel so as to understand what value chain framework and major works will be met with further development of knowledge community-based e-learning. The final section illustrates some critical factors to ensure the success of corporations attempting to create a knowledge community-based e-learning system. Last of all the main conclusions are summarized.

The goals of e-learning are to establish an organization climate for the knowledge community. Previous research focused on the production, transmission, and gathering of knowledge as it related to learning programs has shown, however, that many current e-learning systems overemphasize personal achievements. On one hand, this structural bias inherently values such achievements over those that benefit the company as a whole. On the other hand the value of e-learning within a knowledge community is that systems are designed to emphasize innovation and knowledge sharing. In this context, fulfilling organizational achievements becomes the ultimate goal. For this reason, the analysis of this research has centered on questions of how to guide the transformation of social learning groups into a functioning knowledge community. By extension, then, this includes programs that transform previous e-learning systems into knowledge community-based e-learning systems. Many companies have been looking for guidance in these areas because the results of the e-learning systems they currently employ do not produce desired results. Many managers struggle with the challenges of combining theory with practice and responding to trends in knowledge management in order to benefit from new advances in the field. These are some of the reasons why this study was conducted, and why it was designed to be relevant to current business challenges. Clear planning and organization, ranging across elements such as strategy, technology, procedure and personnel, are fundamental to corporate success. Analysis of the subject company, which has already expanded its e-learning systems into knowledge community-based operations, has shown positive results in areas of finance, customer satisfaction, internal procedures improvement, and organizational learning (as addressed in Section 3.7). The subject company in this paper is an example of the potential transformation to knowledge community-based e-learning system has for any enterprise that wishes to maximize its knowledge management practices. Hopefully this paper will be useful to any corporation embarking on the project of building knowledge community-based e-learning systems.