Customer segmentation in e-commerce: Applications to the cashback business model
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نوع رفتار مشتری در بازار همیشه مورد توجه اقتصاددانان، تولیدکنندگان و فروشندگان بوده است. واقعاً یک مشتری در انتخاب یک محصول یا خدمت مد نظر خود چگونه تصمیم می گیرد؟ پارامترهای موثر بر خرید یک مشتری عمدتاً کدامند؟ آنچه که به طور کلی مورد توجه است این است که اقتصاددانان عمدتاً بر اساس تفکر منطقی خود الگوی ریاضی برای رفتار مشتری تدوین کرده و تدوین استراتژی تولید را بر مبنای این الگو تنظیم می کنند. گاهی اوقات احساسات مشتری قوی تر از تفکر منطقی او در تصمیم گیری نقش بازی می کند. در بسیاری موارد بر خلاف تصور کارآفرینان و توسعه دهندگان کسب کار، رفتار مشتری برای خرید برمبنا و چهارچوب تصور عرضه کنندگان محصول هماهنگ و منطبق نیست. بدین مفهوم که در طراحی کسب و کار جدید و ارزیابی بازار یک محصول، ما همواره به طیفی از مشتریان می نگریم که دارای سلایق و بودجه خرید متفاوتی هستند و تصورمان این است که می توانیم با عرضه یک طیف از محصولات همه سلایق و طیف بودجه ای را پوشش دهیم. رفتار مصرف کننده عبارت است از مطالعه ی اینکه مردم چگونه خرید می کنند و چه چیز یا چیزهایی می خرند و چرا اصولا خرید می کنند. رفتار مصرف کننده یکی از زیر شاخه های بازاریابی است که از عناصری چون روانشناسی، بازاریابی و اقتصاد تشکیل می شود.
در این صفحه، تعداد 113 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع رفتار مشتری آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
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در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
Mining the change of customer behavior in fuzzy time-interval sequential patterns
Time series for early churn detection: Using similarity based classification for dynamic networks
Is unfamiliarity a double-edged sword for ethnic restaurants?
Finite time horizon fill rate analysis for multiple customer cases
Community pharmacy customer segmentation based on factors influencing their selection of pharmacy and over-the-counter medicines
The restaurant social servicescape: Establishing a nomological framework
Supporting sustainable system adoption: Socio-semantic analysis of transit rider debates on social media
Pricing policies for a dual-channel retailer with cross-channel returns
Birds of a feather donate together: Understanding the relationship between the social servicescape and CSR participation
Cognitive appraisal of incident handling, affects, and post-adoption behaviors: A test of affective events theory
The proactive employee on the floor of the store and the impact on customer satisfaction
An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry
The impact of servicescape on hedonic value and behavioral intentions: The importance of previous experience
Investigating the effects of smart technology on customer dynamics and customer experience
Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach
Analysis of a semi-open queueing network with Markovian arrival process
Fuzzy logic approach applied to credit scoring for microfinance in Morocco
Community engagement and online word of mouth: An empirical investigation
Make it delightful: Customers' experience, satisfaction and loyalty in Malaysian theme parks
The moderating effect of managers' leadership behavior on salespeople's self-efficacy
Investigating linkage between customer value and technology adoption behaviour: A study of banking sector in India
Customer evaluations of service-oriented organizational citizenship behaviors: Agentic and communal differences
A social exchange perspective on why and when ethical leadership foster customer-oriented citizenship behavior
Trade credit model with customer balking and asymmetric market information
Customer engagement behavior in individualistic and collectivistic markets
Pricing and penalty/compensation strategies of a taxi-hailing platform
Complaint as a persuasion attempt: Front line employees perceptions of complaint legitimacy
The antecedents and consequences of visitors' participation in a private country club community: The moderating role of extraversion
There is information in the tails: Outliers in the food safety attitude-behaviour gap
Consumer social voice in the age of social media: Segmentation profiles and relationship marketing strategies
The power of a thumbs-up: Will e-commerce switch to social commerce?
Application of the Health Belief Model to customers' use of menu labels in restaurants
The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness
The role of aesthetics and design in hotelscape: A phenomenological investigation of cosmopolitan consumers
Estimation of customer questionnaire responses from purchase transaction data using canonical correlation analysis
Creating Ultimate Customer Loyalty Through Loyalty Conviction and Customer-Company Identification
Market segmentation through data mining: A method to extract behaviors from a noisy data set
A penny saved is a penny earned? Differences in male and female savings and consumption tradeoffs on online retail platforms
Aesthetic labor and visible diversity: The role in retailing service encounters
When to arrive at a queue with earliness, tardiness and waiting costs
The impact of stereotyping on consumers' food choices
Now what? Evaluating the sales effects of introducing an online store
Decision support to customer decrement detection at the early stage for theme parks
Equilibrium joining strategies in batch service queueing systems
How personal costs influence customer citizenship behaviors
The effect of customer-initiated justice on customer-oriented behaviors
Strategic customer behavior with disappointment aversion customers and two alleviation policies
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
How psychological resourcefulness increases salesperson's sales performance and the satisfaction of their customers: Exploring the mediating role of customer-oriented behaviors
The impact of personal and functional aspects of restaurant employee service behaviour on customer satisfaction
Managing customer citizenship behaviour: The moderating roles of employee responsiveness and organizational reassurance
Clustering retail products based on customer behaviour
Behavior-based price discrimination and customer information sharing
The influence of e-services on customer online purchasing behavior toward remanufactured products
Research on impact factors for online donation behavior of bank customer
Identifying customer behavioral factors and price premiums of green building purchasing
Restaurant servers risk perceptions and risk communication-related behaviors when serving customers with food allergies in the U.S.
Multi-period optimization with loss-averse customer behavior: Joint pricing and inventory decisions with stochastic demand
New heuristic algorithms for discrete competitive location problems with binary and partially binary customer behavior
Appointment scheduling and routing optimization of attended home delivery system with random customer behavior
Research on Network Equilibrium Model of Online Shopping Supply Chain System in Promotion Based on Customer Behavior
When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules
When Ethical Transgressions of Customers Have Beneficial Long-Term Effects in Retailing: An Empirical Investigation
Behavioral similarity of residential customers using a neural network based on adaptive resonance theory
Revisiting customers' perception of service quality in fast food restaurants
Aggregate discounted warranty cost forecasting considering the failed-but-not-reported events
Influence of Personal Banking Behaviour on the Usage of the Electronic Card for Toll Road Payment
Constituents and consequences of smart customer experience in retailing
Relationship between sales force reputation and customer behavior: Role of experiential value added by sales force
The effects of experience in the A380 duty free showcase on customer behaviors