تحقیق در مدل تعادل شبکه ای از سیستم زنجیره تامین خرید آنلاین در ارتقاء بر اساس رفتار مشتریان

Consider the goods price and delivery cost which are the influence factors of customers’ online shopping behaviours. It established a market demand function for E-enterprise different sales models. Based on it, the network equilibrium model of online shopping supply chain under the E-enterprise's sales promotion environment is established. The equilibrium model includes four levels decision-makers: supplier, E-commerce enterprise, logistics service providers and customer. It studied the network equilibrium condition of online shopping supply chain based on variational inequality under the E-commerce enterprise sales promotion model. And make economic explanations. Finally, the effectiveness and rationality of the model is verified by a diffset.