دانلود مقاله ISI انگلیسی شماره 1893
ترجمه فارسی عنوان مقاله

قیمت گذاری پویا در حضور اینرسی مصرف کننده

عنوان انگلیسی
Dynamic pricing in the presence of consumer inertia
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
1893 2012 12 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : Omega, Volume 40, Issue 2, April 2012, Pages 137–148

ترجمه کلمات کلیدی
قیمت گذاری پویا - رفتار مشتری - سکون فروش - برنامه ریزی پویا - مدل لوجیت چندگانه -
کلمات کلیدی انگلیسی
Dynamic pricing,Customer behavior,Consumer inertia,Dynamic programming, Multinomial logit model,
پیش نمایش مقاله
پیش نمایش مقاله  قیمت گذاری پویا در حضور اینرسی مصرف کننده

Customer behavior modeling has gained increasing attention in the context of dynamic pricing. As an important behavior phenomenon, consumer inertia refers to consumers' inherent tendency of purchase procrastination and may induce consumers to wait even when immediate purchase is optimal from an objective perspective. This paper studies a dynamic pricing problem for a monopolist firm selling perishable goods to consumers who may be influenced by inertia. We formulate this problem using the finite-horizon dynamic programming approach and derive the optimal dynamic pricing policy. We demonstrate that consumer inertia produces negative effects on firms' expected revenues and optimal prices, which are monotonically decreasing in both inertia depth and breadth. Through numerical illustrations, we further show that the marginal effects of inertia depth on optimal prices and expected revenues are decreasing, whereas the marginal effects of inertia breadth are increasing. Finally we propose some suggestions for firms to influence the level of consumer inertia.