پویا و توسعه گردشگری مقصد

Social network analysis is a very useful tool for planning and management of tourist destinations. This paper applies it to 16 tourist destinations in Andalusia (Spain) with different levels of tourist development in order to establish the extent to which this development is conditioned by the relational dynamics of its tourist stakeholders.Results obtained show there is a direct increasing relationship between the network characteristics of stakeholders for a tourist destination and its level of tourist development. In other words, when the operation of the stakeholder networks improves, there is an increase in the level of tourist development at destination.