استفاده از داده های متنی آنلاین، تجزیه و تحلیل مولفه های اصلی و شبکه های عصبی مصنوعی برای بررسی کسب و کار و شیوه های نوآوری در شرکت های تکنولوژی محور

The results show that, first, there is a statistically significant relationship between firms’ degree of involvement in co-creation activities and the degree of articulation of their service value attributes; second, the relationship should be considered within the context of firms’ innovation activities; third, OS Software-driven firms are the best example in terms of co-creation and new product-enabled service development, i.e. the collaborative principles built in their customer participation platforms should be adopted by other (non-software) firms interested in enhancing their innovation capacity through involvement in co-creation and new product-enabled service development.