تجزیه و تحلیل سودآوری مشتری و مدل های ارزش طول عمر مشتری تجزیه و تحلیل نمونه کارها

We proved that the risk profile of customers was above the average (most of customers were classified as “high risk” customers). Furthermore, we confirmed that “one-off” customers were more reliable payers and were also more profitable for the company. Last but not least, we analyzed the “Kanthal effect” by Kaplan on the data set. We concluded that the profitability of customers varied significantly, but the most profitable group of customers (20%) generated 104% of the profits only.