مشارکت در مسئولیت اجتماعی

The author asserts that both corporate social responsibility and corporate sustainability in its social dimension were nourished by the concepts of Bauman, of which collateral damage, responsibility, social equality, and solidarity are pointed out. For Bauman to reject awards and recognitions for having supposedly made a contribution to society is also considered a responsible act, especially when not enough merits were actually made to obtain those honors; this is regarded as a moral act. Likewise, many companies have presented “worthy and decent jobs” as social responsibility actions. However, from Bauman's perspective fair treatment, decent distribution of benefits and equity are components of social equality. Resentment prevailed amongst the Colombian media, instead of doing pedagogy on the Peace Agreement, as was its social responsibility. Bauman's reading of this fact would be no other than to continue to see ex-combatants as an enemy group, which of course is contrary to social equality.