اندازه گیری تأثیر سازمان یادگیرنده بر رضایت شغلی و عملکرد فردی در بخش تبلیغات یونانی

This paper explores the pattern of learning organization in association with two principal work outcomes, job satisfaction and job performance. A questionnaire survey has been conducted, based on a sample of 251 staff members who are employed by 49 advertising agencies. Findings have brought to light that learning-oriented operation is a crucial predictor of both employee job satisfaction and individual performance, while job satisfaction proved to be a mediator of the relationship between learning organization and job performance. Conclusions have been drawn and practical implications have been suggested.