استفاده و قدردانی از سایت های شبکه های اجتماعی برای پل ارتباطی و سرمایه گذاری اجتماعی: مقایسه فیس بوک، توییتر، نمایش مشخصات عمومی و اسنپ چت

Applying uses and gratifications theory (UGT) and social capital theory, our study examined users of four social networking sites (SNSs) (Facebook, Twitter, Instagram, and Snapchat), and their influence on online bridging and bonding social capital. Results (N = 297) found that Twitter users had the highest bridging social capital, followed by Instagram, Facebook, and Snapchat, while Snapchat users had the highest bonding social capital, followed by Facebook, Instagram, and Twitter. SNS intensity, trust, tie strength, homophily, privacy concerns, introversion, and attention to social comparison were also found to moderate the relationship between SNS use and online bridging and bonding social capital.