سیستم خدمات محصولات صنعتی پویا - با استفاده از روش ارزش فعلی خالص و رویکرد گزینه های واقعی برای بهبود مدیریت چرخه عمر

Companies from industrialized nations have faced with the threat of competition from low-cost countries. We suggest Industrial Product Service Systems (IPS2) as a possible answer. Our article has two main aims. We establish a framework for designing an initial IPS2 which meets current customer and market requirements. Building on this, we broaden our focus to include requirements induced by subsequent changes. We propose a combination of the Net Present Value Approach and the Real Options Approach as a means of determining the quantified value of an IPS2 for an individual customer over its life cycle.

To the many challenges companies are faced with today, IPS2 could constitute a solution. In this context it is crucial to determine the value an IPS2 has for respective customers in order to understand which IPS2 configuration the customer will pursue. This value is dependent on customer drivers and their respective strength. As these drivers are subject to change, companies have to assume a life cycle oriented perspective and try to flexibly adopt their IPS2 configurations to future challenges and requirements. Before doing so, however, suppliers have to identify the respective customer value an IPS2 generates. The identification of this value poses the object of scrutiny in this article. One possible way of determining the customer value consists in combining the NPV and the Real Options Approach. The mere application of the NPV thereby renders the customer value of an IPS2 without any flexibility, leading to a systematic underestimation of the value which the IPS2 creates for the customer. Only the combination of the NPV-approach with the Real-Options-Approach enables a reliable estimation of the true value of the IPS2. Future research should investigate further into the issue of estimating IPS2 value, with a special focus on a comparison of economic aspects on the supplier side, especially on costs of flexibility for the supplier