فعالیت های نوآورانه شرکت های خرده فروشی به عنوان یک عامل رشد اقتصادی

The article is devoted to topical questions of introduction of innovations in trade company management to increase the level of competitiveness. Innovative activity of trade companies directly depends on effective management and implementation of organizational and managerial innovations. The proposed algorithm of innovative activity management based on the indicators of intensive development will allow achievement of economic growth of retail companies.