خرده فروشان اندازه و مدت زمان تخفیف قیمتی را کی و چگونه باید بررسی منطقی کنند؟

Failing to consider the interactive effects of discount size and duration may lead retailers to design ineffective promotions. Further, while rationales can help overcome detrimental effects of incongruent discount size/duration pairings, improperly constructed rationales exacerbate these negative effects.