یک مطالعه تطبیقی ​​رفتار رسانه ای تولید شده از کاربردهای تجاری: زمینه بین المللی فرهنگی

The results further suggest that corporate bloggers' stickiness to blog partially mediates the relationship between corporate bloggers' perceived behavioral control and their commitment to blog. Overall, the results of the structural model for the U.S. and Kuwait samples generate similar findings. The implications of this research offer potential theoretical and managerial contributions for both the U.S. and Kuwait.