قدرت مخرب پول و غرور در رفتار گردشگری انحرافی

Deviant tourist behavior is an important issue in tourism management. However, the academic understanding of this phenomenon remains limited. Based on the approach/inhibition theory of power, this study explored the effects of tourists' perception of money as power, their vanity and the interaction of these two factors on deviant tourist behavior. A survey and a quasi-experiment were performed to test the hypotheses; the results revealed that tourists’ perception of money as power and their vanity were positively correlated to their agreement with deviant tourist behavior and their self-reported deviant tourist activity. Vanity had a moderate effect on the relationship between the perception of money as power and deviant tourist behavior. The research contributes to a better theoretical and practical understanding of this phenomenon.