آیا ما واقعا شرم آور در هنگام شایعات در محل کار هستیم؟ نقش والنتاین، نزدیکی بین فردی و آگاهی اجتماعی

This paper questions the belief that gossip is always damaging and that people are more interested in negative than in positive information about others. Starting from this, we seek to understand whether a certain valenced gossip (positive vs. negative and malicious vs. non-malicious) is more likely to be spread in the workplace. We test this relationship through three experimental studies by considering the moderating effect of the social linkages among the actors involved in the gossip. We found that positive and non-malicious gossip are more likely to be shared with co-workers especially when the gossip object belongs to the receiver's social group and when the gossiper reckons that the receiver may verify the news heard. We interpret these results with the lens of impression management, in that people transmit certain gossip to their co-workers with the aim of gaining social status and reputation within their organization, fostering their social bonds.