دانلود مقاله ISI انگلیسی شماره 146777
ترجمه فارسی عنوان مقاله

تأثیر تنوع در طول عمر نهادی

عنوان انگلیسی
The impact of diversity on institutional longevity
کد مقاله سال انتشار تعداد صفحات مقاله انگلیسی
146777 2017 21 صفحه PDF
منبع

Publisher : Elsevier - Science Direct (الزویر - ساینس دایرکت)

Journal : International Journal of Research in Marketing, Volume 34, Issue 1, March 2017, Pages 231-251

ترجمه کلمات کلیدی
تنوع فرهنگی، سنت، طول عمر سازمانی، شکرگذاری، فرایند خلع سلاح، تصمیم گیری در خانواده،
کلمات کلیدی انگلیسی
Cultural diversity; Tradition; Institutional longevity; Thanksgiving; Creolization processes; Family decision making;
پیش نمایش مقاله
پیش نمایش مقاله  تأثیر تنوع در طول عمر نهادی

چکیده انگلیسی

In contemporary societies, culturally diverse families and blending processes are expected outcomes when accommodating different cultural backgrounds. Manifestations of creolization processes are studied within the context of Thanksgiving celebrations, as the authors analyze how family diversity leads to blending processes that spur innovative outcomes and institutional change, and inevitably contribute to institutional longevity. Photographic and menu data, gathered from 76 Thanksgiving celebrations across three types of households, are supplemented with data from over 30 depth interviews. It is in this context of ritualized consumption that the authors examine what happens when resilient consistency meets increasing diversity and inevitable change. Findings indicate that family composition, shared conceptualizations and context matter and provide a different perspective on the links between diversity, tradition, creolization and institutional longevity.