مدارک و شواهد برای یک خطای حسی علیتی در هنگام استفاده از آزمون ارتباط ضمنی برای اندازه گیری یادگیری

Our ability to detect causal relations and patterns of covariation is easily biased by a number of well-known factors. For example, people tend to overestimate the strength of the relation between a cue and an outcome if the outcome tends to occur very frequently. During the last years, several accounts have attempted to explain the outcome-density bias. On the one hand, dual-process performance accounts propose that biases are not due to the way associations are encoded, but to the higher-order cognitive processes involved in the retrieval and use of this information. In other words, the outcome-density bias is seen as a performance effect, not a learning effect. From this point of view, it is predicted that the outcome-density bias should be absent in any testing procedure that reduces the motivation or opportunity to engage in higher-order cognitive processes. Contrary to this prediction, but consistent with the most common single-process learning accounts, our results show that the outcome-density effect can be detected when the Implicit Association Test is used to measure the strength of cue–outcome associations.