How smartphone advertising influences consumers' purchase intention
آشنایی با موضوع
ارزش برند به ارزش شگرف ذاتی در یک برند معروف گفته می شود. ارزش برند وقتی پدید می آید که مشتریان به دلیل جذابیت نام ضمیمه شده به یک کالا به میل خود پول بیشتری برای درجه مساوی از کیفیت می پردازد. ارزش برند سرمایه دراز مدتی است که توسط شرکت برای ایجاد سود قابل ملاحظه و متفاوت نسبت به رقبایش طراحی می شود.
در این صفحه، تعداد 81 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع ارزش برند آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets
Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Stock price reactions to brand value announcements: Magnitude and moderators
Brand Valuation as an Immanent Component of Brand Value Building and Managing ☆
Probabilistic risk assessment of exposure to fluoride in most consumed brands of tea in the Middle East
Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
Examining a psychological sense of brand community in elderly consumers
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
Explaining city branding practices in China's three mega-city regions: The role of ecological modernization
Impact of the link between individuals and their region on the customer-regional brand relationship
Bridging the gap between social media and behavioral brand loyalty
How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context
Using brand alliances with artists to expand retail brand personality
Building a human brand: Brand anthropomorphism unravelled
Cognitive outcomes of brand heritage: A signaling perspective
Selling remanufactured products: Does consumer environmental consciousness matter?
Conspicuous consumption in emerging market: The case of Chinese migrant workers
Effects of autoclaving versus cold chemical (glutaraldehyde) sterilization on load-deflection characteristics of aesthetic coated archwires
Trust transfer in social media brand communities: The role of consumer engagement
The impact of brand penetration and awareness on luxury brand desirability:
City re-imagined: Multi-stakeholder study on branding Hong Kong as a city of greenery
Integrating consumers motives with suppliers solutions to combat Shanzhai: A phenomenon beyond counterfeit
Towards sustainable wine: Comparison of two Portuguese wines
Viral Promotional Advergames: How Intrinsic Playfulness and the Extrinsic Value of Prizes Elicit Behavioral Responses
Co-created value: Multidimensional scale and nomological network
Is there a sweet spot in ethical trade? A critical appraisal of the potential for aligning buyer, supplier and worker interests in global production networks
Consuming Canada: How fashion firms leverage the landscape to create and communicate brand identities, distinction and values
Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach
Art as a means to recreate luxury brands' rarity and value
The role of brand reputation in organic food consumption: A behavioral reasoning perspective
Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices?
A Comparison of Concentrations of Sodium and Related Nutrients (Potassium, Total Dietary Fiber, Total and Saturated Fat, and Total Sugar) in Private-Label and National Brands of Popular, Sodium-Contributing, Commercially Packaged Foods in the United State
Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment
Building brand equity through industrial tourism
When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal
Personal aspirations and brand engagement in self-concept
Branding co-creation with members of online brand communities
An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity
Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners
From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment
When symbolism overtakes quality: Materialists consumers disregard product quality when faced with luxury brands
Postoperative Bleeding After Change in Heparin Supplier: A Cardiothoracic Center Experience
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Semantic comparison of the emotional values communicated by destinations and tourists on social media
Values associated with luxury brand consumption and the role of gender
Personal Branding: A Primer for Radiology Trainees and Radiologists
Why do consumers participate in brand microblogs?
Is advertising for losers? An empirical study from a value creation and value capturing perspective
How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation
Optimal pricing policies for differentiated brands under different supply chain power structures
Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories
A Comparative Analysis of Three Major Transfer Airports in Northeast Asia Focusing on Incheon International Airport Using a Conjoint Analysis
Relationship formation within online brand communities: Bridging the virtual and the real
Related Verification of Emotional Value and Company Brand Emitted from Pure Recall
Searching most influential variables to brand loyalty measurements: An exploratory study
The financial brand value chain: How brand investments contribute to the financial health of firms
Subcultural enterprises, brand value, and limits to financialized growth: The rise and fall of corporate surfing brands
Mediational role of perceived personal legacy value between consumer agentic generativity and attitudes/buying intentions toward luxury brands
The effects of generational work values on employee brand attitude and behavior: A multi-group analysis
Slovak Consumer's Perception of the Product Policy Activities in the Process of Brand Value Building and Managing ☆
La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos ☆
Identity References in Product Design: An Approach for Inter-relating Visual Product Experience and Brand Value Representation ☆
Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Financial-based Brand Value of Incheon International Airport ☆
Branding in the sacrificial mode – A study of the consumptive side of brand value production
Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods
The performance of global brands in the 2008 financial crisis: A test of two brand value measures