رفتار خرید کودکان در بازار اسنک: آیا نام تجاری یا قیمت پایین باعث ایجاد گزینه های سالم تر می شود؟

It is not simple brand awareness but a child's liking of the brand that determines whether a brand is successful in motivating a child to choose a product. The extent of children's experience with money influences their price responsiveness. To the extent that children who receive an allowance are primarily the ones buying food snacks, higher prices for EDNP snacks could be successful in motivating children to choose a healthier option.