آیا گروه های گونه های کاریزماتیکی مزایای خدمات اکوسیستمی فرهنگی بیشتری را تولید می کنند؟

Findings showed that species group charisma influenced the benefit reported by respondents for current abundance levels, and influenced their response to potential increases or decreases in abundance. Respondents reported high levels of benefit from species groups hypothesised to be charismatic (birds, flowering plants, butterflies) and there was high consistency in the pattern of response. Respondents reported less benefit from groups hypothesised to be less charismatic (beetles/bugs, brambles and nettles), the latter response patterns showing much greater variation. These results could be used to promote a more holistic understanding of the value of biodiversity by educating and informing the public so that they derive benefit not just from the charismatic, but also from the everyday, the commonplace and less obviously charismatic species.