چرا تنها نیست؟ تاثیر مصرف کنندگان دیگر بر روی اهداف انفرادی و مکانیسم

Findings reveal that the group type of other diners (i.e., mostly solo diners vs. group diners) is a major predictor of solo dining intentions. The effect is further found to be greater by high-crowding (vs. low-crowding), and mediated by anticipated loneliness and the anticipated negative evaluation from others. The enhanced knowledge about solo consumers provides implications for researchers, restaurateurs, and consumers.