کاریزما در عمل: توانایی تحول ریچارد برانسون ویرجین و پرسی

More information about Richard Branson and Percy Barnevik can be obtained from two case studies I have written about them: Percy Barnevik and ABB and Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise. Two videos (Percy Barnevik and ABB and Virgin: Entrepreneurship in Action) containing additional material are also available that provide excellent footage of these two leaders. On the tape these two executives share their insights on the way they run their businesses. In addition, two books have been written about Richard Branson: Richard Branson: Virgin King by Tim Jackson (London: HarperCollins,1994) and Richard Branson, The Inside Story by Mick Brown (London: Michael Joseph, 1988). * Articles and books on change and corporate transformation are too numerous to cite here. An interesting angle, however, is found in the book Discontinuous Change by David Nadler, Robert Shaw, Elise Walton, and associates (San Francisco: Jossey-Bass, 1995). This book is a collection of essays on the dynamics of organizational transformation. The book by Noel Tichy and Stratford Sherman, Control Your Destiny or Someone Else Will: How Jack Welch is Making GE the World's Most Competitive Enterprise, gives an informative account of the transformation process at GE. I have just co-authored an article on the change process entitled “Transforming the Mind-set of the Organization: An Owner's Manual” (Manfred F. R. Kets de Vries and Katharina Balazs, INSEAD Working Paper, 96/81/ENT) in which we integrate individual and corporate change processes, conceptualizing the different stages both individuals and organizations have to go through to make the change process work. * A very good description of the successful habits of highly successful companies is done by James Collins and Jerry Porris in their book Built to Last (New York: Random House, 1994). They address the issue of what makes exceptional companies different from others. Although they deemphasize the role of transformational leadership, they stress the importance of “distributed” leadership (leadership throughout the organization) as a factor in truly outstanding companies. * Finally, insights into the psychodynamics of leadership can be found in my book Life and Death in the Executive Fast Lane (San Francisco: Jossey-Bass, 1995). In these essays I describe concepts that help to explain the “inner theater” of executives and the qualities that make for global executives. * Studs Terkel's book Working is published by Pantheon Books, New York (1974).