تنوع فرهنگی در نقش مسئولیت پذیری در پشیمانی و ناامیدی: مورد ایتالیایی

Regret and disappointment are decision-making related emotions. We examine the relation between these emotions and responsibility for the decision outcomes in the Italian language. This is interesting because in Italian, there exist multiple words that refer to regret and disappointment. We base our research on earlier studies by Zeelenberg et al., 1998 and Zeelenberg et al., 2000 and by Ordóñez and Connolly (2000). The results show that several factors (terms, experimental situation and design) influence the relationship between responsibility on the one hand, and regret and disappointment on the other. As such we provide a demonstration of how emotion words and emotional experiences do not always have a one-to-one relationship. We suggest that it is important to take these factors into consideration when we investigate cognitive emotions such as regret and disappointment, which play a pivotal role in economic and consumer behavior.