Insurance penetration and economic growth nexus: Cross-country evidence from ASEAN
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معنی و مفهوم نفوذ در بازار و همچنین هدف اصلی از اجرای این استراتژی، افزایش سهم بازار می باشد. نفوذ در بازار به معنى فروش بیشتر به مشتریان فعلى بدون ایجاد هرگونه تغییر در محصولات است. این سهم بازار که بایستی افزایش یابد مربوط به محصولات فعلی و بازاری که هم اکنون در آن حضور دارید، می باشد. طبعا اجرای یک چنین استراتژی نیازمند اسباب و لوازمی می باشد و به سادگی نمی توان فروش و همچنین سهم بازار را در شرایط رقابتی کنونی ارتقاء داد. در صورتی که بازار در حال رشد می باشد یعنی تقاضای آن برای محصول مورد نظر در حال افزایش می باشد شما می توانید بخش بیشتری از میزان رشد بازار را به نسبت سهم کنونی خود به دست آورید. در غیر این صورت یعنی در حالت عدم رشد بازار و ساکن بودن آن، افزایش سهم بازار شما به قیمت کاهش سهم دیگر رقبای تان به دست خواهد آمد.
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