The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets
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یکی از مشهورترین و مهمترین مفاهیم بازاریابی که امروزه محققان و صاحب نظران بازاریابی به طور گسترده دربارة آن بحث می کنند ارزش ویژه برند است. از دلایل مهم این شهرت نقش راهبردی و مهم ارزش ویژة برند در اتخاذ تصمیمات مدیریتی و ایجاد مزیت رقابتی برای سازمانها و مشتریان آن است. ارزش ویژه برند باعث افزایش کارایی برنامه های بازاریابی و وفاداری مشتریان به برند می شود، هزینه فعالیت های ترفیعی را کاهش می دهد و از طریق گسترش برند، سکویی برای رشد و توسعۀ آن ایجاد می کند. بنابراین ارزش ویژه برند باعث سودآوری برند می شود و برای سازمان جریان نقدی ایجاد می کند. برند قوی می تواند باارزشترین دارایی مؤسسۀ تجاری محسوب شود؛ زیرا باعث می شود سازمان بتواند حاشیۀ سود بیشتر، کانالهای همکاری بهتر و همچنین مزایای دیگر را به دست آورد.
در این صفحه، تعداد 154 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع ارزش ویژه برند آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
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در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations
Investigating the mediating effect of Uber's sexual harassment case on its brand: Does it matter?
Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
An empirical comparison of two brand personality scales: Evidence from India
Destination Neurogenetics: Creation of destination meme maps of tourists
Family and non-family business behaviour in the wine sector: A comparative study
The effects of corporate social responsibility on brand equity and firm performance ☆
The influence of relationship marketing orientation on brand equity in banks
Examining the role of advertising and sales promotions in brand equity creation
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
From strategy to tactics: Building, implementing, and managing brand equity in business markets
Inbound foreign direct investment in Japan: A typology
The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking
The order effect of advertisers on consumer search behavior in sponsored search markets
Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry
Inclusive development of urban water services in Jakarta: The role of groundwater
What matters for hotel executives? An examination of major theories in non-equity entry mode research
Cognitive outcomes of brand heritage: A signaling perspective
Sport team personality: Itâs not all about winning!
Brand portfolio coherence: Scale development and empirical demonstration
Initial public offering and financing of biotechnology start-ups: Evidence from Japan
Associative Sustainable Business Models: Cases in the bean-to-bar chocolate industry
Bridging the gap between social media and behavioral brand loyalty
Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities
Does the debt tax shield distort ownership efficiency?
Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
City branding in European capitals: An analysis from the visitor perspective
Technology-enabled community data for gaining pre-release brand insights
Examining a psychological sense of brand community in elderly consumers
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity
Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets
Selling remanufactured products: Does consumer environmental consciousness matter?
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
Luxury product to service brand extension and brand equity transfer
An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity
Building brand equity through industrial tourism
Examining the hierarchy of destination brands and the chain of effects between brand equity dimensions
Trademark dilution and its practical effect on purchase decision
Does brand partnership create a happy marriage? The role of brand value on brand alliance outcomes of partners
Lifting peripheral fortunes: Upgrading transit improves spatial, income and gender equity in Medellin
Investor familiarity and corporate debt financing conditions
Applying consumer-based brand equity in luxury hotel branding
Sport team emotion: Conceptualization, scale development and validation
When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal
Evaluating foreign market entry mode theories from a hotel industry perspective
Propagandas de apelo emocional e utilitário: efeitos na atitude do consumidor e na percepção do brand equity de um celular Samsung
The financial brand value chain: How brand investments contribute to the financial health of firms
The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Defensive strategy against a private label: Building brand premium for retailer cooperation
A computational model for mining consumer perceptions in social media
Revolution of securities law in the Internet Age: A review on equity crowd-funding
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
A mechanism for aggregating association network data: An application to brand concept maps
Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy
Searching most influential variables to brand loyalty measurements: An exploratory study
Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation
Multimodal optimization: An effective framework for model calibration
Differences in the city branding of European capitals based on online vs. offline sources of information
Consumer Communities Do Well, But Will They Do Good? A Study of Participation in Distributed Computing Projects
Co-creating service recovery after service failure: The role of brand equity
Modelo de valor de marca para medios de prensa escritos en un contexto regional
A model of tourism destination brand equity: The case of wine tourism destinations in Spain