Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames
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برندینگ شامل مباحث و مفاهیم مختلفی چون جایگاه یابی و جایگاه سازی برند یا Brand Positioning، نامگذاری برند، انتخاب رنگ و طراحی شخصیت بصری برند( لوگو، آرم و…)، توسعه برند، ارزش برند و… می‌باشد.
به طور کلی برندینگ یا برندسازی، فرآیندی است که در طی آن به جایگاه احساسی و عاطفی یک محصول یا خدمت افزوده می‌گردد، بدین وسیله ارزش آن برای مشتریان و سایر ذی نفعان افزایش می‌یابد.
در تعریفی دیگر، برندسازی یا برندینگ حاصل پیام‌ها و گزارش‌های رسانه هاست. هر قدر تعداد این پیام‌ها بیشتر و محتوای آنها مطلوب تر باشد، نام تجاری قوی تر خواهد شد.
فرآیند ساخت، مقایسه، سنجش و مدیریت کیفیت برند را مدیریت برند می نامند.
در این صفحه، تعداد 362 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع مدیریت برند و استراتژی برندینگ آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands:The moderating role of country of salesperson
Manufacturer's retailer dependence: A private branding perspective
The Development of Facebook's Competitive Advantage for Brand Awareness ☆
Stock price reactions to brand value announcements: Magnitude and moderators
Brand Valuation as an Immanent Component of Brand Value Building and Managing ☆
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
The Importance of the Professional Personal Brand. The Doctors’Personal Brand ☆
The impact of executive personal branding on non-profit perception and communications
The effects of corporate social responsibility on brand equity and firm performance ☆
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
Brand-related and situational influences on demand elasticity
The value of private label brands to U.S. consumers: An objective and subjective assessment
Examining the role of advertising and sales promotions in brand equity creation
Do relational norms matter in consumer-brand relationships?
Behavioral brand loyalty and consumer brand associations
Reconceptualizing brand identity in a dynamic environment
Brand orientation and market orientation - From alternatives to synergy
Beyond technology acceptance: Brand relationships and online brand experience
When tourists are your “friends”: Exploring the brand personality of Mexico and Brazil on Facebook
Building bank brands: How leadership behavior influences employee commitment
Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
Exploring a functional approach to attitudinal brand loyalty
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice
Targeting college students on Facebook? How to stop wasting your money
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Impact of self on attitudes toward luxury brands among teens
Critical success factors of temporary retail activations: A multi-actor perspective
Posts that attract millions of fans: The effect of brand-post congruence
Consuming Canada: How fashion firms leverage the landscape to create and communicate brand identities, distinction and values
Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens
Trait transference from brands to individuals: The impact of brand-behavior congruency
A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Place branding: Aligning multiple stakeholder perception of visual and auditory communication elements
Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?
Examining the antecedents and consequences of mobile app engagement
Collaborative Branding of Partnered Health Systems in Radiology
Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets
Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users
Branding a School-Based Campaign Combining Healthy Eating and Eco-friendliness
Towards sustainable wine: Comparison of two Portuguese wines
Brand deletion: How the decision-making approach affects deletion success
Brand portfolio coherence: Scale development and empirical demonstration
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study
Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach
City branding in European capitals: An analysis from the visitor perspective
Explaining city branding practices in China's three mega-city regions: The role of ecological modernization
Examining online social brand engagement: A social presence theory perspective
Luxury product to service brand extension and brand equity transfer
When should a retailer invest in brand advertising?
Second Person Pronouns Enhance Consumer Involvement and Brand Attitude
Interaction between channel strategy and store brand decisions
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Effects of pricing strategies and product quality on private label and national brand performance
Defensive strategy against a private label: Building brand premium for retailer cooperation
Determining effective urban design factors within the branding strategy due to brand city spaces and evaluating city spaces by comparing them to the presented factors. A case study of ChaharBagh Avn, Isfahan, Iran
Multi-manufacturer pricing and quality management strategies in the presence of brand differentiation and return policy
Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy
User-generated branding via social media: An examination of six running brands
Branding co-creation with members of online brand communities
Public recognition of traditional vegetables at the municipal level: Implications for transgenerational knowledge transmission