The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations
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Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context
Evolution of Sustainability as Marketing Strategy: Beginning of New Era
Direct marketing decision support through predictive customer response modeling
International marketing research: A global project management perspective
Mapping cassava food value chains in Tanzania's smallholder farming sector: The implications of intra-household gender dynamics
Discount pricing in word-of-mouth marketing: An optimal control approach
A Theory of Planned behaviour perspective for investigating the role of trust in consumer purchasing decision related to short food supply chains
User-centred sustainable business model design: The case of energy efficiency services in the Netherlands
Toward professional standards for media transparency in the United States: Comparison of perceptions of non-transparency in national vs. regional media
Unraveling firm-level activities for shaping markets
Identifying the next non-stop flying market with a big data approach
Uncertain multi-item supply chain with two level trade credit under promotional cost sharing
High rugosity cities: The geographic, economic and regulatory pathology of Americaâs most non-concentric urban areas
When guests trust hosts for their words: Host description and trust in sharing economy
Trust for pharmaceutical company direct-to-consumer prescription medication advertisements
Erythropoietin as a performance-enhancing drug: Its mechanistic basis, detection, and potential adverse effects
Prevalence, genetic characterization and biofilm formation in vitro of staphylococcus aureus isolated from raw chicken meat at retail level in Nanjing, China
User-centered probabilistic models for content diffusion in the blogosphere
Performance evaluation of the Service Industry Innovation Research program: The application of a means-end chain
Marketing strategies of Port Authorities: A multi-dimensional theorisation
Analysis of aquaponics as an emerging technological innovation system
Specialisation and economies of scale or diversification and economies of scope? Assessing different agricultural development pathways
Internet Promotion of Direct Anterior Approach Total Hip Arthroplasty by Members of the American Association of Hip and Knee Surgeons
Facilitating the chain of market orientation to value co-creation: The mediating role of e-marketing adoption
The influence of travel agents and tour operators' perspectives on a tourism destination. The case of Portuguese intermediaries on Brazil's image
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
How does marketing capability impact abnormal stock returns? The mediating role of growth
Impact of perk expenditures and marketing expenditures on corporate performance in China: The moderating role of political connections
The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern
Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context
When marketing and innovation interact: The case of born-global firms
Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
Comparing alternatives to account for unobserved heterogeneity in direct marketing models
Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain
Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign
Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness
Using Visual Design to Improve Customer Perceptions of Online Assortments
What factors determine e-satisfaction and consumer spending in e-commerce retailing?
Carbon footprint as an environmental sustainability indicator for the particleboard produced in Pakistan
This anthropomorphised brand is so loveable: The role of self-brand integration
A two-level delay in payments contract for supply chain coordination: The case of credit-dependent demand
Economic impact of lumpy skin disease and cost effectiveness of vaccination for the control of outbreaks in Ethiopia
Visualizing the social and geographical embeddedness of local food systems
Engaging customers through online participation in social networking sites
Leveraging consumerâs behaviour to promote generic drugs in Italy
Basket Composition and Choice Among Direct Channels: A Latent State Model of Shopping Costs
The determinants and economic impacts of membership in coffee farmer cooperatives: recent evidence from rural Ethiopia
Revisiting customers' perception of service quality in fast food restaurants
Product uniqueness: Further exploration and application of a consumer-based methodology
Attitude toward business environment of auditing, corporate governance and balance between auditing and marketing
Evaluation of the effect of the magnitude of errors in the sorting of pigs for market on the optimal market weight
Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation
A Survey of the Public Perception of Chiropractic After Exposure to Chiropractic Public Place Marketing Events in New Zealand
How organizational culture influences market orientation and business performance in the restaurant industry
Client dependence: A boon or bane for vendor innovation? A competitive mediation framework in IT outsourcing
An empirical analysis of factors that influence retail website visit types
Generating trust using Facebook-A study of 5 online apparel brands
How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation
The effect of effectiveness: Donor response to aid effectiveness in a direct mail fundraising experiment
Value-based pricing in competitive situations with the help of multi-product price response maps
Technology sourcing for website personalization and social media marketing: A study of e-retailing industry
Perceptions of recreational fisheries conservation within the fishing industry: Knowledge gaps and learning opportunities identified at east coast trade shows in the United States
The intention to adopt electric vehicles: Driven by functional and non-functional values
Weekday and weekend food advertising varies on children's television in the USA but persuasive techniques and unhealthy items still dominate
Innovation, Public Support, and Productivity in Colombia. A Cross-industry Comparison
Governing offshoring in a stringent environmental policy setting: Evidence from Italian manufacturing firms
Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products
The interplay between free sampling and word of mouth in the online software market
Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel
Targeting High Value Customers While Under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm
Improving direct mail targeting through customer response modeling