اعتماد به شرکت های داروسازی تبلیغات تبلیغاتی مستقیم به مصرف کننده

Pharmaceutical brand managers should revise their current marketing policy and consider budgeting greater advertising amounts for social media advertising on Twitter. Also, pharmaceutical brand managers should work on improving the trust appeal content on television so that these DTCA are perceived as more trustworthy.