Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
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هدف نهایی از فرایند بازاریابی ایجاد روابط قوی با مشتریان وفادار و تبدیل مشتریان بیتفاوت به مشتریان وفادار است. بنابراین تصویرذهنی نام و نشان تجاری نقش موثری را بازی میکند. روابط اثرگذار و ایجاد شهرت در میان عموم به طور مثبتی برروی مشتریان اثرگذار است که میتوان از طریق فعالیتهای روابط عمومی باعث شد آنها به سمت شرکتی که تصویر ذهنی مطلوبی از آن دریافت کردهاند کشیده شوند. بنابراین سوال اصلی این پژوهش عبارت است از: تاثیر تصویر ذهنی از نام و نشان تجاری و فعالیتهای روابط عمومی ادراک شده بر وفاداری مشتریان چگونه است؟
در این صفحه، تعداد 90 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع تصویر ذهنی از برند آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
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در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
Destination Neurogenetics: Creation of destination meme maps of tourists
A study on the effects of social media marketing activities on brand equity and customer response in the airline industry
Factors affecting late adoption of digital innovations
Shopping online and off-line? Complementary service quality and image congruence
City re-imagined: Multi-stakeholder study on branding Hong Kong as a city of greenery
Whose fault is it? Fraud scandal in the milk industry and its impact on product image and consumption The case of Brazil
Toddler drinks, formulas, and milks: Labeling practices and policy implications
The trend of foreign direct investment movement: Did unintended nation brand of legal-families play an instrumental role?
City branding in European capitals: An analysis from the visitor perspective
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
The congruity effects of commercial brand sponsorship in a regional event
Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens
Dynamic cooperative promotion models with competing retailers and negative promotional effects on brand image
Probabilistic risk assessment of exposure to fluoride in most consumed brands of tea in the Middle East
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
A comparison of plastic cable ties based on physical, chemical and stable isotopic measurements
Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry
Association of high-level humidifier disinfectant exposure with lung injury in preschool children
Microplastic and mesoplastic contamination in canned sardines and sprats
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences
Ranking of drivers for integrated lean-green manufacturing for Indian manufacturing SMEs
Product reformulation in the context of nutritional warning labels: Exploration of consumer preferences towards food concepts in three food categories
Health-related elements in green space branding in Hong Kong
Exposing the attractors of evolving complex adaptive systems by utilising futures images: Milestones of the food sustainability journey
The effect of embarrassment on preferences for brand conspicuousness: The roles of self-esteem and self-brand connection
User acceptance of media tablets: An empirical examination of perceived value
Identification of chromogenic colour photographic print brand by fiber optical reflectance spectroscopy and statistical analysis
Neural responses to functional and experiential ad appeals: Explaining ad effectiveness
Personal aspirations and brand engagement in self-concept
Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games
Consumers' Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment
Campaigning culinary documentaries and the responsibilization of food crises
How do motivations for commitment in online brand communities evolve? The distinction between knowledge- and entertainment-seeking motivations
Flow characteristics of urethral catheters of the same caliber vary between manufacturers
Evaluation of Hyperspectral Imaging Visible/Near Infrared Spectroscopy as a forensic tool for automotive paint distinction
Predicting the consumer's purchase intention of durable goods: An attribute-level analysis
The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands
Exploring the effect of user engagement in online brand communities: Evidence from Twitter
Correlative two-photon and serial block face scanning electron microscopy in neuronal tissue using 3D near-infrared branding maps
Regular Price $299; Pre-order Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal Orientation
The effects of luminance contrast, colour combinations, font, and search time on brand icon legibility
An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity
Examining the hierarchy of destination brands and the chain of effects between brand equity dimensions
A mechanism for aggregating association network data: An application to brand concept maps
Consumerâs Perspective and Retailerâs Consideration Towards Purchase of Private Label Brands
Applying consumer-based brand equity in luxury hotel branding
Status seeking and perceived similarity: A consideration of homophily in the social servicescape
The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand
How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation
Evaluating Facebook brand content popularity for service versus goods offerings
Product attributes and preference for foreign brands among Vietnamese consumers
Differences in the city branding of European capitals based on online vs. offline sources of information
Duty-free shops: Are luxury brands being democratized?
El valor del establecimiento y su relación con la imagen de marca privada: efecto moderador del conocimiento de la marca privada como oferta propia del establecimiento
Los factores estímulo y personales como determinantes de la formación de la imagen de marca de los destinos turísticos: un estudio aplicado a los turistas que visitan un destino vacacional
An evaluation of nonprofit brand image: Towards a better conceptualization and measurement
Online hotel booking: The effects of brand image, price, trust and value on purchase intentions
Understanding service experience and its impact on brand image in hospitality sector
Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants ☆
Sponsorship effects on brand image: The role of exposure and activity involvement ☆
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? ☆
Branding athletes: Exploration and conceptualization of athlete brand image
Effects of Expiration Date-Based Pricing on Brand Image Perceptions
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Nonprofit brand image and typicality influences on charitable giving
Designing a model of FANP in brand image decision-making
Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time ☆