Service benchmarking for the co-creation of service ecosystem
آشنایی با موضوع
مدیریت ارتباط با مشتری یا Customer Relationship Management که به صورت خلاصه CRM نوشته می شود، به همه فرآیندها و فناوری‌هایی گفته می‌شود که در شرکت‌ها و سازمان‌ها برای شناسایی، ترغیب، گسترش، حفظ و ارائه خدمات بهتر به مشتریان به کار می‌رود. اصول مدیریت ارتباط با مشتری، چگونگی ایجاد موفق یک سیستم و اجرای آن را برای ارتباط با مشتریان از شروع و اجرای اولیه یک چنین سیستمی تا نگهداری آن در زمانهای مختلف را بیان می‌کند.مجموعه کاملی از فرآیندها و تکنولوژی ها برای مدیریت ارتباط با مشتریان فعلی و بالقوه و دست اندرکاران کسب و کار در بازاریابی،فروش و خدمات،صرف نظر از نوع مسیرهای ارتباطی با مشتریان. مدیریت ارتباط با مشتریان یک راهبرد تجاری جهت انتخاب و مدیریت مشتریان برای بهینه کردن و بالا بردن ارزش شرکت و همچنین فروش در دراز مدت است. مدیریت ارتباط با مشتری،استراتژی جامع کسب و کار و بازاریابی است که فناوری،فرآیندها و تمامی فعالیتهای کسب و کار را حول مشتری یکپارچه می سازد. مدیریت ارتباط با مشتری یک نظام اطلاعاتی یک پارچه است که برای برنامه ریزی،زمان بندی و کنترل فعالیت های قبل و بعد از فروش سازمان و با هدف توانمند سازی مشتریان جهت تعامل با سازمان از طریق ابزارهای متعددی چون وب سایت،تلفن و غیره به کار می رود.
در این صفحه، تعداد 126 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع مدیریت ارتباط با مشتری آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
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در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
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An innovation model of alumni relationship management: Alumni segmentation analysis
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Using big data from Customer Relationship Management information systems to determine the client profile in the hotel sector
Analysis of Clustering and Classification Methods for Actionable Knowledge
Toward software quality enhancement by Customer Knowledge Management in software companies
Two-dimensional optimization mechanism and method for on-demand supply of manufacturing cloud service
Facilitating the chain of market orientation to value co-creation: The mediating role of e-marketing adoption
A proposed social network analysis platform for big data analytics
Creating learning solutions for executive education programs
Have your cake and eat it too? Simultaneously pursuing the knowledge-sharing benefits of agile and traditional development approaches
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Rationales for capacity remuneration mechanisms: Security of supply externalities and asymmetric investment incentives
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Drivers of supplier-customer relationship profitability in China: Assessing International Joint Ventures versus State Owned Enterprises
A method for estimating the influence of advanced manufacturing tools on the manufacturing competitiveness of Maquiladoras in the apparel industry in Central America
Towards a social and context-aware mobile recommendation system for tourism
Reference points for measuring social performance: Case study of a social business venture
Revenue prediction by mining frequent itemsets with customer analysis
Customer centric production planning and control in job shops: A simulation optimization approach
Investigating the determinants of low adoption of tablet PCs in Korean firms: Effects of value perception and alternative attractiveness
Service supply chain management process capabilities: Measurement development
The impact of inter-organizational information systems-enabled external integration on capabilities of buyerâsupplier dyads
The effects of perceived value and stakeholder satisfaction on software project impact
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Synergies and tensions between and within domestic and international market activities of firms
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Using beta regression to explore the relationship between service attributes and likelihood of customer retention for the container shipping industry
Issues in Supply Chain Management: Progress and potential
Efficient data access and performance improvement model for virtual data warehouse
The effects of customer relationship management relational information processes on customer-based performance