Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
در این صفحه، تعداد 74 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع قابلیت های بازاریابی آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
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در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective
Examining the role of information technology in cultivating firms’ dynamic marketing capabilities
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
Aligning with new digital strategy: A dynamic capabilities approach
Cloud resource adaptation: A resource based perspective on value creation for corporate growth
Relationship between innovation capability, innovation type, and firm performance
Alliance capabilities: A systematic review and future research directions
The strategic value of data resources in emergent industries
Conceptualizing and communicating value in business markets: From value in exchange to value in use
Assessing the origins, evolution and prospects of the literature on dynamic capabilities: A bibliometric analysis
Creating learning solutions for executive education programs
Facilitating the chain of market orientation to value co-creation: The mediating role of e-marketing adoption
Leveraging of Dynamic export capabilities for competitive advantage and performance consequences: Evidence from China
Organizational slack as an enabler of internationalization: The case of large Brazilian firms
International franchising: A literature review and research agenda
Revisiting the link between business strategy and performance: Evidence from hotels
Disruptive innovation and dynamic capabilities in emerging economies: Evidence from the Indian automotive sector
Contextualizing international strategy by emerging market firms: A composition-based approach
The use of Geographical Information Systems for Tourism Marketing purposes in Aveiro region (Portugal)
Drivers of eco-innovation in the manufacturing sector of Nigeria
The influence of firm-specific and country-specific advantages in the internationalization of emerging market firms: Evidence from Turkey
Post-entry survival of developing economy international new ventures: A dynamic capability perspective
The impact of different contract structures on IT investment in logistics outsourcing
Cleaner production as an antecedent for circular economy paradigm shift at the micro-level: Evidence from a home appliance manufacturer
Maturing born globals and their acquisitive behaviour
The missing link: Creating value with Social Media use in hotels
Subsidiary coopetition competence: Navigating subsidiary evolution in the multinational corporation
Purchasing involvement in technologically uncertain new product development projects: Challenges and implications
Towards Building a Value Co-Creation Circle in Social Commerce
When and how is corporate social responsibility profitable?
Implementation processes of online and offline channel conflict management strategies in manufacturing enterprises: A resource orchestration perspective
Consumer Smartphone Apps Marketed for Child and Adolescent Anxiety: A Systematic Review and Content Analysis
Marketing strategies of Port Authorities: A multi-dimensional theorisation
Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico
Corporate environmental commitment and financial performance: Moderating effects of marketing and operations capabilities
How does marketing capability impact abnormal stock returns? The mediating role of growth
Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability
A model of perceived image, memorable tourism experiences and revisit intention
Understanding how the functional integration of purchasing and marketing accelerates new product development
The empirical link between export dispersion and export performance: A contingency-based approach
Measuring organizational capabilities for technological innovation through a fuzzy inference system
The impact of resource configuration on Iranian technology venture performance
When marketing and innovation interact: The case of born-global firms
Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation
A dynamic capabilities-based framework of organizational sensemaking through combinative capabilities towards exploratory and exploitative product innovation in turbulent environments
Foreign direct investment and technology spillover in Iran: The role of technological capabilities of subsidiaries
Influence of functional conflicts on marketing capability in channel relationships
Online advertising: Analysis of privacy threats and protection approaches
Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
Why men and women continue to use social networking sites: The role of gender differences
A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Role ☆
Global sustainability pressures and strategic choice: The role of firms’ structures and non-market capabilities in selection and implementation of sustainability initiatives
Marketing capability, organizational adaptation and new product development performance ☆
Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns
The Effects of Marketing Capabilities on Export Performance Using Resource-based View: Assessment on Manufacturing Companies ☆
Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations
International new ventures as “small multinationals”: The importance of marketing capabilities
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
Leveraging firm-level marketing capabilities with marketing employee development
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
How does CRM technology transform into organizational performance? A mediating role of marketing capability
Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong
Identifying and Exploiting the Inter relationships between Technological and Marketing Capabilities
Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets