کیفیت ارتباطات به عنوان پیشینی از ارتباط با مشتری: مطالعه متقابل فرهنگی بین اسپانیا و مکزیک

In terms of practical applications, banks must recognize that customers give different priorities to different capabilities and resources based on their perceptions of the RQ. Hence, banks should give clear priorities to commercial strategies aimed at improving RQ. Implications of the results are discussed, and future research avenues suggested.