How smartphone advertising influences consumers' purchase intention
آشنایی با موضوع
مدیریت تبلیغات شامل تجزیه و تحلیل، طرح ریزی، اجرا و کنترل برنامه های تبلیغاتی یک سازمان به منظور برندسازی و افزایش سودآوری و ارزش آن سازمان است.
تبلیغات فعالیت های خاصی در بازاری کردن کالاها با هدف آگاه ساختن مردم از محصولات و خدماتی است که به فروش می‌رسد. تبلیغ در حالی که مردم را آگاه میسازد و کالا را مشهور میکند، آنان را نیز به امری ترغیب مینماید.
تبلیغات را با توجه به شکل و نوع ارسال پیام یا شیوه اجرای و القایی آن به تبلیغات مستقیم و تبلیغات غیر مستقیم و از لحاظ موضوعی عمدتاً به تبلیغات تجاری و تبلیغات سیاسی تقسیم می‌کنند. چنین تقسیم بندی برای تسهیل فهم نقش و کارکرد تبلیغات است و در عمل غیر ممکن به نظر می‌رسد.
در این صفحه، تعداد 205 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع مدیریت تبلیغات آرشیو شده است که شما می توانید این لیست را بر اساس «سال انتشار مقاله»، «مقالات ترجمه شده یا ترجمه نشده»، «تعداد صفحات» و همچنین «کد مقاله» مرتب نموده و مقالات مورد نظر خود را دانلود فرمایید.
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در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
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