How smartphone advertising influences consumers' purchase intention
آشنایی با موضوع
مدیریت تبلیغات شامل تجزیه و تحلیل، طرح ریزی، اجرا و کنترل برنامه های تبلیغاتی یک سازمان به منظور برندسازی و افزایش سودآوری و ارزش آن سازمان است.
تبلیغات فعالیت های خاصی در بازاری کردن کالاها با هدف آگاه ساختن مردم از محصولات و خدماتی است که به فروش می‌رسد. تبلیغ در حالی که مردم را آگاه میسازد و کالا را مشهور میکند، آنان را نیز به امری ترغیب مینماید.
تبلیغات را با توجه به شکل و نوع ارسال پیام یا شیوه اجرای و القایی آن به تبلیغات مستقیم و تبلیغات غیر مستقیم و از لحاظ موضوعی عمدتاً به تبلیغات تجاری و تبلیغات سیاسی تقسیم می‌کنند. چنین تقسیم بندی برای تسهیل فهم نقش و کارکرد تبلیغات است و در عمل غیر ممکن به نظر می‌رسد.
در این صفحه، تعداد 205 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع مدیریت تبلیغات آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
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در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
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