Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment
آشنایی با موضوع
مدیریت تبلیغات شامل تجزیه و تحلیل، طرح ریزی، اجرا و کنترل برنامه های تبلیغاتی یک سازمان به منظور برندسازی و افزایش سودآوری و ارزش آن سازمان است.
تبلیغات فعالیت های خاصی در بازاری کردن کالاها با هدف آگاه ساختن مردم از محصولات و خدماتی است که به فروش می‌رسد. تبلیغ در حالی که مردم را آگاه میسازد و کالا را مشهور میکند، آنان را نیز به امری ترغیب مینماید.
تبلیغات را با توجه به شکل و نوع ارسال پیام یا شیوه اجرای و القایی آن به تبلیغات مستقیم و تبلیغات غیر مستقیم و از لحاظ موضوعی عمدتاً به تبلیغات تجاری و تبلیغات سیاسی تقسیم می‌کنند. چنین تقسیم بندی برای تسهیل فهم نقش و کارکرد تبلیغات است و در عمل غیر ممکن به نظر می‌رسد.
در این صفحه، تعداد 205 مقاله انگلیسی از ژورنال ها و مجلات معتبر پایگاه ساینس دایرکت (ScienceDirect) درباره موضوع مدیریت تبلیغات آرشیو شده است که شما می توانید مقالات مورد نظر خود را بر اساس سال انتشار، موضوع مقاله، وضعیت ترجمه و تعداد صفحات، انتخاب نموده و دانلود فرمایید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
در صورتی که مقاله لاتین مورد نظر شما تا کنون به زبان فارسی ترجمه نشده باشد، واحد ترجمه پایگاه ISI Articles با همکاری تنی چند از اساتید و مترجمان با سابقه، آمادگی دارد آن را در اسرع وقت و با کیفیت مطلوب برای شما ترجمه نماید.
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